The Origins of Anti Social Social Club

Founded in 2015 by Neek Lurk, Anti Social Social Club emerged from the internet subculture as a brand built on irony, vulnerability, and emotional expression. What started as a mental health-driven side project quickly exploded into a streetwear phenomenon—fueled by limited drops, cryptic messaging, and collaborations with global giants like Nike, Bape, Hello Kitty, and Fragment. ASSC turned anti-mainstream attitude into a cult following that spans fashion, hype, and meme culture.

Unique Features

1. Signature Script Branding The iconic warped logo—often draped across the back of hoodies or printed along the chest—instantly identifies any ASSC piece. It’s minimal, moody, and unmistakably bold.

2. Emotionally Charged Messaging Each drop carries underlying themes of loneliness, anxiety, and social disconnect—translated into provocative phrases like “Get Weird” or “I Miss You.” The designs speak as much to your mindset as to your outfit.

3. Limited Releases & Hype Culture ASSC’s unpredictable drop model and limited stock create instant sellouts and high resale demand, making it a brand that thrives on scarcity and digital anticipation.

Popular Pieces

The collection includes cult staples like the ASSC Bubblegum Hoodie Black, ASSC Every Morning Every Time T-shirt White, ASSC Hypocrite Hoodie White, and ASSC Straight To Voicemail T-shirt "Maroon". Collaborations like ASSC x Playboy, ASSC x Bape, and ASSC x NASCAR add even more hype to the mix.

Anti-Social, Always In Style

ASSC combines nihilistic humor with wearable basics, creating streetwear that’s both loud and inward-looking. Whether layered with sneakers or styled solo, its irony and emotion resonate across Gen Z and hypebeast circles alike.

Available at Mad Kicks

Mad Kicks brings you a handpicked selection of Anti Social Social Club essentials, from rare drops to timeless graphic staples. Whether you're expressing your mood or making a statement, this collection delivers streetwear with soul.

Shop Anti Social Social Club online or in stores at Mad Kicks and wear what you feel—even if it’s nothing at all.